Frankfurt a. M., 1. July 2021 - Official launch after successful pilot project: From July 1, 2021, the German digital publishing technology company Bookwire will take over the distribution of the Spanish-language catalog of Editorial Planeta. The cooperation includes both e-books and audiobooks from the Spanish-rooted and internationally leading publishing and media house.
The partnership between Bookwire and Editorial Planeta includes the delivery of approximately 30,000 e-books and 1,200 audiobooks. Bookwire will ensure worldwide availability of the content, which spans numerous genres, with a focus on Spanish-language target markets such as Spain, Portugal, the US and Central as well as South American countries like Mexico, Argentina, Chile, Colombia, Ecuador, Perú, Uruguay and Venezuela.
”We are honored and humbled for the opportunity to partner with Editorial Planeta in the coming years. Since the first moment we started working together we saw a sync that would benefit both companies to expand the reach of Planeta’s imprints and catalogues.”, says Eric González Canova, General Manager Spanish Markets, Bookwire Spain & Latin America.
”Planeta’s content is one of the most valuable catalogues in Spanish globally, with many best-selling Authors. We are thankful to Planeta since last summer we started a pilot to distribute a limited selection of audiobooks to the streaming platforms and we are now expanding our partnership to their entire eBook and Audiobook catalogues.”, says Margarita Guerrero, Head of Account Management, Bookwire Spain & Latin America.
Planeta manages the distribution, marketing and analysis of the titles via the Bookwire OS platform. The content thus becomes available in all relevant stores. This includes download-to-own platforms for e-books (e.g. Amazon, Apple, Google, Kobo, Casa del Libro, etc.) and audiobooks (Scribd, Audible and Storytel) as well as subscription (Scribd, Nextory Spain) and library providers (Odilo, OverDrive, Xercode).
"From the very beginning, it was clear to us that using the Bookwire OS platform would help us in the long term to better exploit the potential of our titles. The comprehensive capabilities of the software allow us to analyze our data and sales in a much more dynamic and customized way, thus increasing efficiency", says Santos Palazzi Soler-Roig, Head of Mass Market & Digital, Editorial Planeta.
Editorial Planeta leads the publishing market in Spain and Latin America and is one of the main publishing groups in the world. It has more than 70 publishing labels in multiple countries, covering titles of fiction, non-fiction, children's and youth literature, and comics. Every year it publishes more than 4,000 new titles in paper and digital format in Spanish, Catalan and Portuguese that include classic and contemporary authors. Editorial Planeta is also the leader of the edition in Catalan, through Grup 62, and a benchmark in the edition of titles for collectors.