Audio Stream Snipping: Bookwire finds the best way to bring audiobooks to streaming portals

Frankfurt, 8th August 2017 – the logic of music exploitation in streaming portals applied to audiobooks - Frankfurt digital services provider Bookwire is adding a special feature for audiobooks to its Bookwire MACS software. A technical solution for optimal exploitation of audiobook content is now available to publishing clients. It is geared to the settlement principles of streaming portals.

The Bookwire MACS add-on is already in use under the feature title “BASS - Bookwire Audio Stream Snipping” and plays audiobook content optimised to streaming portals such as Spotify, Deezer and Napster. The way Audio Stream Snipping works is entirely geared to streaming providers’ requirements for content-based exploitation.

Bookwire prepares audiobook content for streaming portals

“Audiobook content is essentially exploited and monetised on streaming portals according to the number of titles streamed. However, up to now, many audiobooks had considerably longer track runtimes in comparison with music recordings, and were therefore unable to generate fair income for this type of content. With Bookwire Audio Stream Snipping, we have developed a technical solution that “snips” individual audiobook titles into smaller track units. The process is automated and the sound quality flawless. In terms of technology, we therefore apply the same settlement logic that streaming services use for music titles, and lay the foundations for optimum exploitation of audiobook content”, explains John Ruhrmann, Managing Director of Bookwire GmbH.

The innovation means that all relevant streaming portals can now be supplied with audiobooks and/or audio plays from Bookwire publishing clients. In all, Bookwire is responsible for distribution of around 35,000 of its clients’ audiobooks (Last revised: July 2017).

BASS feature - a technical innovation

The BASS feature, developed by Bookwire, is based on an algorithm that divides audiobooks into logical tracks during delivery. This, and its direct integration into Bookwire MACS, was developed by Bookwire’s in-house team of IT experts, at the company headquarters in Frankfurt a. M.. Bookwire publishing clients are able to use BASS without additional expenditure and internal technical know-how.

“Streaming is also another way of generating income, especially for audiobooks. That’s why our objective was to straightaway offer a practicable and easy-to-use technical solution, so that our publishing clients can make full use of this distribution opportunity”, finishes Ruhrmann.

About Bookwire & “Bookwire OS – One Solution”

Bookwire GmbH was founded in Frankfurt in 2010 as a service provider for publisher distribution of eBooks and digital content. It has since become one of the leading international businesses in digital publishing technology. Bookwire currently employs 150 people in Germany, the UK, Spain, France, Brazil, Mexico and the USA, who take care of more than 2,500 publishers in the fields of eBooks, audiobooks, podcasts and Print-on-Demand. The pioneering software “Bookwire OS – One Solution”, launched in 2019, has delivered, analyzed and marketed around 800,000 eBooks and 200,000 audiobooks in all relevant distribution channels. In addition to the latest customer analytics and pricing technology, publishing clients of Bookwire GmbH also have access to individual support from account & marketing managers who look after the clients from end to end. In 2019, the audiobook production solution “We Audiobook You” (WAY) bagged the business the first “Digital Publishing Award” in the field of B2B solutions. Bookwire GmbH is managed by its founders Jens Klingelhöfer and John Ruhrmann, and has branches in Barcelona, London, Mexico City, São Paulo, New York and Paris, in addition to the company headquarters in Frankfurt am Main and the "Digital Hub" in Dortmund.