Bookwire takes over digital audiobook distribution from Saga Egmont

Frankfurt a. M., 14 November 2019 – Since November, Frankfurt-based Bookwire GmbH has been supporting Danish publisher Saga – an international digital publisher in The Egmont Group – with digital audiobook distribution. The cooperation with Bookwire aims to strategically further develop the expansion of the audiobook business of the publishers in the group.

The publishing group is headquartered in Copenhagen, Denmark, and brings out around 800 new publications a year. The cooperation involves all of its approximately 4,000 German and English digital audiobook titles. Bookwire GmbH assesses these titles for the six current Saga Egmont publishers – Lindhardt og Ringhof, Lust, RADIOROPA Hörbuch, Saga Egmont, Steinbach Sprechende Bücher and Audio Media Verlag.

The publishers use Bookwire OS software for distribution, analysis and controlling of the audiobooks, in order to strategically increase their market presence in various windows – all of the relevant digital audiobook shops are supplied by Bookwire. The publishers’ distribution teams also receive personal support from specialist audiobook market account managers at Bookwire’s headquarters. According to John Ruhrmann, Managing Director at Bookwire GmbH “our comprehensive technical solution gives Saga Egmont the flexibility and innovation-driven technical support required for digital distribution. The functionalities of Bookwire OS, the operating system for digital publishing, satisfy each publisher’s individual distribution requirements.”

“We were looking for a strong partner for international digital distribution for all of our publishers and across all windows, and one that would offer everything in one single solution – and that partner is Bookwire. Both Bookwire OS and the expert teams will enable us to successfully implement our audiobook strategy in the coming years,” says Thilde Nybro Pfeifer, Editor-in-Chief at Saga Egmont Germany.