- The second part of the Digital Consumer Book Barometer (first part published in June), is dedicated to the digital book markets in the DACH region, Brazil, Italy, Canada as well as in Mexico and Spain.
- The report goes further in depth on the developments of various genre categories, and includes an analysis of continuing trends in the first half of 2021. The report aims to analyze sustainable growth and changing consumer behavior.
Frankfurt am Main, November 18, 2021 - The Digital Consumer Book Barometer (DCBB) provides detailed insights and analyzes based on solid and exclusive market data from Germany, Austria, Switzerland, Italy, Spain, francophone Canada, Brazil and Mexico on developments for the past 18 months. The Digital Consumer Book Barometer is the result of the collaboration between consultant Rüdiger Wischenbart and digital publishing expert Bookwire.
International consumption of digital books
Stable growth in eBooks, audiobooks, and continued expansion in subscriptions, rentals, and streaming, reflect changes in reading habits among international consumers. Among other things, the DCBB provides an analysis of distribution data from the aforementioned European countries as well as from Canada, Mexico and Brazil.
From the 1st half of 2020 to the 1st half of 2021, the sales of eBooks grew in the DACH region, with a 14% increase in downloads. Regarding audiobooks, there was a 32% growth in subscription and library business models, from Q1 2020 to Q1 2021.
The changing book market
Corona-related growth in digital consumption has largely stabilized. In addition, the trends and preferences that have emerged, in relation to genre categories and price levels, can be attributed to shifts in market shares. eBooks and audiobooks now form an increasingly integrated field of digital consumption of books. In Western Europe and North America, general literature, crime fiction, and children and young adult fiction have benefited from the upswing, while reference books, such as self-help and guidebooks, have made the strongest gains in Latin America. In addition to purchasing books individually, alternative distribution and business models have become increasingly popular and more established. These include subscription or rental offers for eBooks and audiobooks, as well as various platforms offering permanent access to digital book collections, including from public libraries and from commercial providers—from the music streaming industry, for example.
The above developments existed before the pandemic, but they have accelerated significantly in the last 18 months. They have gained momentum and revealed new insights and changes in consumer preferences.
The latest edition of the Digital Consumer Book Barometer 2021 is available to download for free here. It was notably supported by Bookwire, DeMarque and IPDA (International Publishing Distribution Association).